Est. in 2007 by proprietor, Donna Drobny, RN

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My journey to find clean, natural products began after I experienced severe allergic reactions to the ingredients in cosmetics and skincare. Dedication and extensive research was needed. At the time it wasn’t common to find products that were free of synthetic ingredients, fragrances, and cancer causing chemicals. Products didn’t become cleaner as time went on, but instead increased in toxic ingredients, such as the addition of forever chemicals. A multimillion dollar industry, the need for extended shelf life, increased competition and the public’s desire for instant beauty.

 

Using my professional background and experience in skincare I initiated researching organic and chemical free personal care products. The research is ongoing as the industry has revolved with increased need and awareness. Not all products are what they say they are. It takes diligence and dedication to find acceptable products that meet my standards. 

Along with high standards, is the need to educate. I don’t just sell products, I provide assessments and education. It’s important to me that clients get what they need, products that will improve their health and improve self awareness.